Digital Works Podcast
Talking about all the different things that 'digital' means in the arts, culture and heritage sectors. Tales of success and failure, interrogating the shiny new things and looking at what works (or not) and why, Interviews with digital folks working across the sector and beyond, in-house, consultants, funders, and more.
Digital Works Podcast
Episode 017 - Robin Cantrill-Fenwick (Baker Richards) on pricing and distributing digital activity, segmentation models, and consumer psychology
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Digital Works / Robin Cantrill-Fenwick
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Season 1
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Episode 17
We sit down with Robin Cantrill-Fenwick, CEO of Baker Richards, to discuss the findings of their Culture Restart audience sentiment tracker. We explore how audiences are feeling about returning to in-person cultural experiences (whenever that may be), emerging insights around pricing and distribution of digital content, segmentation models, and consumer psychology.
